BUYING ADS FOR GUBERNATORIAL RACE

Mark Dayton

Matt Entenza

Margaret Anderson Kelliher

The Minnesota DFL party has three great candidates for governor. Most DFLers would be happy with any one of them as our next governor. There are some differences between them; their platforms are not exactly the same. Yet any one of them would be such a better governor than any of the choices from any of the other parties. We thus all need to get together and make sure that whoever wins the DFL Primary gets voted in as the winner in November.

Will buying ads help one of these candidates win the governorship? Certainly. Ads help get the name out to the voting public. Who can buy the most ads? No doubt it will be Matt Entenza and Mark Dayton, who both have deep pockets. Kelliher's ability to buy ads will depend on how deep her supporters will reach into their own pockets. She's the endorsed candidate, so hopefully she'll get a lot of financial support. Even as the endorsed candidate, she'll still need money to work with.

Democratic gubernatorial candidate Mark Dayton is scheduled to start running TV ads very soon. Public records show Dayton bought at least $354 thousand worth of ads on Twin Cities TV stations.

Dayton's campaign manager, Dana Anderson, confirmed the campaign bought time through the August 10th primary but public records show purchases at most stations only through the end of June. Records at KARE11 show Dayton bought $239,075 of ad time between June 15th and August 10th.

Governor Pawlenty signed a bill last month that allows political committees to accept and spend corporate money on independent expenditures like TV ads and campaign literature. Minnesota continues to ban corporations from giving directly to candidates. The law had to be changed after the U.S. Supreme Court ruled that corporations can spend money on independent expenditures.

Campaign ads are certainly very important for the gubernatorial race. They may be considered the most important of all campaign stategies. However, there are also other things to look at, such as the past political record of the candidate, name recognition and what voters think a particular candidate can do for Minnesota. 
 
Besides current ad campaigns, I'll also be looking, in future blogs, at past political experience and what each candidate has done that will arouse the voting interest of Minnesota voters.
 
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